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The deep
purple one.
Everyday grade · 50 g
Our workhorse ube. Milled fine, sealed fresh, and the deepest violet of the two — the one to reach for when you want the colour to carry the whole drink.
Not taro. Not purple sweet potato. The real ube.
Ube (say oo-beh) is a purple yam — Dioscorea alata — loved across Asia for its naturally sweet, vanilla-like flavour and its unmistakable violet colour.
From Manila to New York to Tokyo, ube has become the world’s most photogenic flavour. Whisk it into a latte, fold it through a bake, or churn it into ice cream — the colour and the flavour come right along.
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Grown with care. Milled with science.
Our ube is harvested at its peak, then gently dried at a low temperature to lock in its colour and aroma.
From there it’s milled to an ultra-fine, easy-to-whisk powder — one ingredient, no fillers, no added colour, no shortcuts. Just purple yam, at its most usable.
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Whisk once, use everywhere.
Whisk
Whisk 1 tsp with about 30 ml warm water until smooth and lump-free.
Mix
Add your choice of milk for a latte, or fold straight into batters, doughs and smoothies.
Create
Sweeten to taste, hot or iced, and enjoy the colour and the nutty flavour.
Questions, answered.
It’s finely milled purple yam — Dioscorea alata. One ingredient, nothing else added.
No. Ube is a purple yam and taro is a corm — different plants with different flavours, textures and natural colours. They’re often confused because both get linked to the colour purple.
Yes. The purple comes from the yam itself — there’s no added colour of any kind.
No. Total sugar is 0 g per serving, so you can sweeten it however you like.
Whisk 1 tsp with about 30 ml warm water, then add milk for a latte — or blend it into batters, doughs, smoothies and desserts. Sweeten to taste.
Keep it airtight, away from light and moisture. For the best colour and flavour, use it within 60 days of opening.
Meet the other grade.
Alata Reserve Ube Powder
Purple yam from the Philippines, milled to a softer, lighter lilac. Coming soon.
The Alata Trust.
Speciality ube powder for lattes, bakes, ice cream, smoothies and whatever you dream up next.
Vibrant Natural Colour
A deep violet that comes straight from the yam — never from added colour.
Single Ingredient
100% purple yam powder. Check the label — that’s the whole list.
Dissolves Smooth
Milled ultra-fine, so it whisks into liquid without lumps.
Endlessly Versatile
Lattes, bakes, ice cream, smoothies — one powder, many uses.
No Added Sugar
Zero added sugar. Sweeten it your way, or not at all.